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Our Policies

This statement was last updated on 20 July 2026.

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1. Privacy Policy

We are Tin Horse Design Ltd. We design, research, think, test, challenge and create. In doing all of that, we also take privacy seriously. This policy explains how we collect, use, and protect personal data.

Who we are

Tin Horse Design Ltd is a UK company based in Marlborough, Wiltshire. In this policy, “Tin Horse”, “we”, “us” and “our” refer to Tin Horse Design Ltd.

What this policy covers

This policy applies when you visit our website, contact us, work with us, provide services to us, take part in research, or otherwise interact with Tin Horse. It explains what personal data we may collect, why we use it, the lawful bases we rely on, how long we keep it, and the rights you may have.

Information we may collect

  • Your name, job title, organisation, and business contact details.

  • Information you provide when you contact us, complete a form or correspond with our team.

  • Client, supplier, partner or project-related information needed to manage our work.

  • Research participant information where relevant to a research project, such as contact details, screening information, consent records, responses, recordings or study materials, depending on the project.

  • Website usage and technical information, such as pages visited, device/browser information and cookie-related data, where applicable.

  • Information required for legal, regulatory, accounting, security or business administration purposes.

How we use personal data

  • To respond to enquiries and communicate with you.

  • To provide our design, research, strategy, innovation and consultancy services.

  • To manage relationships with clients, suppliers, partners and research participants.

  • To run, manage and improve projects.

  • To operate, secure and improve our website and systems.

  • To meet contractual, legal, regulatory, tax and accounting obligations.

  • To protect our business, people, clients, research participants and systems from misuse, fraud, or security risks.

Lawful bases for processing

We only use personal data where we have a lawful basis to do so. Depending on the context, this may include:

  • Consent, for example where you have agreed to a specific use of your information.

  • Contractual necessity, where processing is needed to perform or prepare for a contract.

  • Legal obligation, where we need to comply with the law.

  • Legitimate interests, where we have a reasonable business reason to process personal data and that reason is not overridden by individual rights and freedoms.

Research participants

When we carry out research, we aim to be clear about what the research involves, what information is being collected, how it will be used, who it may be shared with and how long it will be kept. Where a specific research project has its own consent form, participant information sheet, or privacy information, that project-specific information should be read alongside this policy.

Sharing personal data

We may share personal data with trusted parties where necessary and appropriate, including clients, research partners, suppliers, professional advisers, IT and hosting providers, payment/accounting providers, regulators, authorities, or other parties where required by law or needed to protect our rights. Where another organisation processes personal data on our behalf, we expect appropriate confidentiality, security, and data protection safeguards to be in place.

International transfers

Some service providers or project partners may be based outside the UK. Where personal data is transferred internationally, we will take steps intended to ensure that appropriate safeguards are in place, where required by applicable data protection law.

How long we keep personal data

We keep personal data only for as long as necessary for the purpose for which it was collected, taking account of legal, regulatory, contractual, tax, accounting, and legitimate business requirements. Retention periods may vary depending on the type of information and the context in which it was collected.

Your rights

Depending on the circumstances, you may have rights to:

  • access your personal data;

  • correct inaccurate or incomplete personal data;

  • request erasure of personal data;

  • restrict processing;

  • object to processing;

  • request data portability;

  • withdraw consent where we rely on consent;

  • complain to the Information Commissioner’s Office.

Contact

If you have any questions about this policy or how we handle personal data, please contact Tin Horse Design Ltd, 16 Hertford Court, Hertford Road, Marlborough, Wiltshire, SN8 4AW, United Kingdom.

 

 

2. Cookie Policy

Cookies are small files that help websites work, remember useful choices, and understand what visitors find helpful. This policy explains how Tin Horse may use cookies and similar technologies.

What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies may also store or access information on your device. They can be essential to make a website work, or optional where they support analytics, functionality, embedded content, or marketing.

Types of cookies we may use

  • Strictly necessary cookies: needed for the website to function, support security, or enable basic navigation.

  • Analytics cookies: help us understand how visitors use the site so we can improve content, structure, and performance.

  • Functionality cookies: remember choices or settings that improve the website experience.

  • Third-party or embedded content cookies: may be set by services embedded into the website, such as maps, videos, fonts, forms, scheduling tools, or social content.

  • Marketing cookies: only where used, these may help measure or support campaigns and should not be placed without appropriate consent.

Consent and control

Where cookies are not strictly necessary, visitors should be given a clear choice before those cookies are set. You can also control cookies through your browser settings. If Tin Horse uses a cookie banner or preference centre, it should allow visitors to accept, reject or manage non-essential cookies.

Keeping this policy accurate

The live website should maintain an up-to-date list of cookies or cookie categories used, including their purpose, duration and provider where practical. This policy should be updated if website technology, analytics tools or third-party services change.

 

 

3. Website Terms of Use

Welcome to the Tin Horse website. Please use it properly, kindly, and legally. These terms explain the ground rules for visiting and using our site.

About these terms

These Terms of Use apply to your use of the Tin Horse Design Ltd website. By using the website, you agree to use it lawfully and responsibly. If you do not agree with these terms, please do not use the website.

Website content

We aim for our website content to be clear, thoughtful, and useful. However, website content is provided for general information only. It is not professional, legal, financial, or technical advice, and should not be relied on as such without taking appropriate advice for your circumstances.

Intellectual property

Unless otherwise stated, the content, design, text, graphics, images, layout, concepts, and other materials on this website belong to Tin Horse Design Ltd or are used with permission. You may view and use the website for normal business information purposes, but you must not copy, reproduce, adapt, distribute, or commercially exploit website content without our prior written consent.

Acceptable use

You must not use the website:

  • in any unlawful, fraudulent, harmful, or misleading way;

  • to interfere with website operation, security or availability;

  • to introduce viruses, malware or harmful code;

  • to scrape, harvest or misuse website content or data;

  • to infringe Tin Horse’s rights or the rights of any third party;

  • to send offensive, abusive, defamatory, discriminatory, or otherwise inappropriate communications.

Third-party links

Our website may link to third-party websites or resources. These links are provided for convenience and context only. We are not responsible for the content, availability, security or privacy practices of third-party sites.

Limitation of liability

To the fullest extent permitted by law, Tin Horse Design Ltd will not be liable for loss or damage arising from your use of, inability to use, or reliance on the website or its content. Nothing in these terms excludes or limits liability where it would be unlawful to do so.

Changes

We may update these terms from time to time. The version published on the website will apply at the time you use the website.

 

 

4. Anti-Bribery and Anti-Corruption Statement

Good work should win on merit, not favours. Tin Horse is committed to honest, fair and ethical business.

Our commitment

Tin Horse Design Ltd takes a zero-tolerance approach to bribery and corruption. We aim to conduct business with integrity and expect the same from people and organisations working with us or on our behalf.

What we do not accept

  • Offering, promising, giving, requesting, or accepting bribes or improper inducements.

  • Using gifts, hospitality, commissions, services, discounts, or other benefits to improperly influence a business decision.

  • Facilitation payments or unofficial payments intended to speed up routine action.

  • Inaccurate, misleading, or hidden records designed to conceal improper payments or benefits.

  • Retaliation against anyone who raises a concern in good faith.

Gifts and hospitality

Reasonable and proportionate hospitality may be acceptable where it has a legitimate business purpose, is transparent, is not excessive and cannot reasonably be seen as an inducement or reward for preferential treatment.

Raising concerns

Concerns about bribery, corruption or unethical conduct should be raised with a director or appropriate senior contact as soon as possible. Tin Horse expects concerns to be taken seriously and handled appropriately.

 

 

5. ESG and Sustainability Statement

We are a small business with a big sense of responsibility. We know that ideas, materials, people, suppliers, and clients are all part of a wider system — so we try to make decisions with that system in mind.

Our ESG approach

Tin Horse Design Ltd aims to operate responsibly across environmental, social and governance areas. We seek to meet legal requirements, act ethically, reduce negative impacts where practical and keep improving the way we work.

Environmental responsibility

  • Reduce waste, reuse materials, and recycle wherever practical.

  • Avoid unnecessary printing, packaging, and travel.

  • Consider remote meetings where they are suitable and effective.

  • Use resources carefully, including energy, paper, materials, and equipment.

  • Work with responsible suppliers and waste management partners.

  • Encourage environmental awareness across the team.

Social responsibility

  • Promote a fair, respectful, and inclusive working environment.

  • Respect human rights and fair labour standards.

  • Avoid connection with modern slavery, child labour, forced labour, or human trafficking.

  • Support wellbeing, development, and collaboration among our team.

  • Aim to work with clients, suppliers and partners who share compatible standards.

  • Contribute positively to our local community where appropriate.

Governance and ethics

  • Conduct business with integrity and transparency.

  • Maintain appropriate policies, controls, and procedures.

  • Comply with applicable laws and regulations.

  • Manage risks responsibly.

  • Encourage accountability and clear decision-making.

  • Review and improve our approach as the business evolves.

 

 

6. Human Rights and Labour Standards Statement

Creativity and progress should never come at the expense of people. Tin Horse is committed to respecting human rights and fair labour standards.

Our commitment

Tin Horse Design Ltd seeks to avoid causing or contributing to adverse human rights impacts through our activities and relationships. We expect suppliers, partners, contractors and collaborators to operate lawfully, ethically and responsibly.

Core principles

  • We do not support forced, bonded, compulsory or involuntary labour.

  • We do not support child labour or unsafe work for young people.

  • We respect lawful working hours, fair remuneration and safe working conditions.

  • We respect freedom of association and appropriate worker representation.

  • We do not tolerate discrimination, harassment, bullying or victimisation.

  • We expect dignity, fairness and respect in business relationships.

  • We encourage concerns to be raised where human rights or labour standards may be at risk.

Suppliers and partners

We seek to work with organisations that share broadly compatible values. If we become aware of concerns relating to human rights, labour standards, child labour, forced labour, modern slavery or unsafe working conditions, we will take appropriate steps to review and address the matter.

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