Transformation for the business – a redesigned pack that is in line with its most advanced formulation ever and encourages consumers to feel justified in paying a premium.
Transformation for the consumer – easier, more accurate and hygienic – much less to worry about when feeding your baby.
Transformation for the brand – costs savings of almost 50%, a mileage reduction of 29% for transportation and 28% reduction in carbon emissions.
Transformation for the consumer – a smaller, more handy pack to shop, transport and store around the home, putting tissues where they’re needed.
17 YEARS AND
Transformation for the business – investment into a game changing structural design that has lasted for 17 years and 17 billion packs have been produced and sold across the world for Unilever.
Transformation for the consumer – an intuitive and much easier way to get ready in the morning.