Unilever’s laundry transformation

Unilever’s latest laundry breakthrough, Persil Powergems, is the latest transformation to be given the Tin Horse power treatment. Articulating the key insight that a gesture of use can say as much about a brand promise as the pack shape, the elegantly simple design enables this unique and innovative format to cut a whole new look at shelf along with a whole new experience in use for a ‘dry’ laundry product. With all the convenience of a liquid format, the container speaks the language of modern efficiency, smart intelligence and intuitive ease. Fully recyclable in super lightweight PET it’s also future proof and ready for the circular economy.




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