Longevity of Design

20 years ago this month a fantastic new design for BP Visco rolled out of the Tin Horse stable and onto the gas station shelves and forecourts all over the world.

It broke the mould by moving away from the ubiquitous ‘muscle-engine’ aesthetic of its day, towards a softer ‘automotive interior and driver experience’ look that would ultimately appeal to a wider audience of consumers globally.

Little did we know that the pack would still be looking so fresh and distinctive today as it did in 1997.

We are generous with our thinking. If you'd like to hear more about something you've read here, or just pick our brains.

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2017-12-06T17:30:19+00:00
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