About admin

This author has not yet filled in any details.
So far admin has created 10 blog entries.

Surfing the tidal wave of packaging waste

Tin Horse have been impressed with the timely campaign from Surfers Against Sewage (SAS), who were conscious of the millions who hit the beaches this past summer vacation and no doubt witnessing the growing tide of sea plastic amongst the sandcastles and surfboards. SAS launched their campaign, "Message in a Bottle", in an attempt to persuade the [...]


Martin has a knack for looking at a problem and seeing another problem. Wicked problems, he calls them. In this video about the packaging of potatoes in the UK, he explains how trying to solve what appeared to be a simple issue was far more complex.

  • Effectiveness-for-Good

Effectiveness for Good

It's not surprising that designers have a reputation for their obsession with the 'latest thing'. We inevitably promote ourselves on what we've done that's new, and has just had a seismic impact on any given category. However, Tin Horse is 25 this year, an event which has given rise to both celebration and reflection.  You'd [...]

  • Its a flexible future

It’s a flexible future

Clients are always asking us what we see as the up and coming trends in packaging so we thought we would share our response. In recent years, we have seen a plethora of new and innovative flexible packaging formats emerging and we are confident this trend is set to continue. Flexible packaging is no longer [...]

  • Seducing-the-Basket

Seducing the basket

WINNING IN STORE We have seen some key shifts in post recessionary times, but the one that has been consistent across our clients is a clear need to understand how to standout in store and sell from the shelf. Whilst this activity is called many things, (FMOT, Shelf POP, Stand out, Shelf Shout, Shelf Evidence); [...]

  • Design-Ability

Design Ability

FMCG DESIGN ‘ABILITIES’: Four prerequisites for successful innovation in FMCG Having ideas can seem effortless compared to the challenges of deciding, defining, and delivering an FMCG product to market. As Brand innovators we must be able to advocate the value of what we do right across our client’s business. Using a DFV design approach ensures we [...]


Innovation can be an over-used word in business and successful innovation that delivers a return on investment, comes from golden threads not silver bullets, suggests Pete. Watch Pete talk about seeing “ golden threads as ideas that can be passed through a business in the right way”.  

  • Uptiering


WHAT’S EMERGING? With an expected population explosion and huge growth potential in emerging markets, what are the important lessons in innovating for success, in these lower income, growth economies? You will need to be culturally relevant, value appropriate and technically pertinent. #1 DON’T JUST SQUEEZE COST OUT, AIM FOR MORE NOBLE IMPROVEMENTS AIR FRESHENERS COULD [...]


Yogi Berra, the American baseball great once said, "You can observe a lot by just watching". Pete may not play baseball, but he does a great job observing consumers….he explains in this short video that what people really do with things, is often different than what they’re designed for.


Sustainability is a complex issue that requires companies to be flexible and creative in their thinking and actions. Martin says "Beware of thinking small, acting big,” - watch the video to find out why!