• Package experience

A cracking good pot

This pot is all about brand equity and the consumer package experience. The ice-cream pot is a total rethink for Magnum, and our challenge was to create a ‘spoonable’ experience and bring the essential crack of Magnum’s chocolate to life in a pot format. The end result is a sensorial ‘grip and squeeze’ feature in the polypropylene pot sides, which gives the consumer the inimitable brand-resonating crack and which maintains a full 360-degree branding. The PP pot maintains its premium integrity and is also fully recyclable.

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