A brand experience – in a glass
Tin Horse were tasked to prove the principle that by generating a vortex, it would reduce agitation and deliver a smoother taste experience.
With a brand communication of ‘Impossibly Smooth’, Tin Horse were not only able to visually articulate the ‘impossibly smooth’ brand message but also deliver it as a product benefit, that of a theatrical product pour.
Tin Horse used their extensive technical experience to build, test and prove the concepts with fully working, hollow models of the glass designs that could then be transferred to computer three dimensional CAD files that were handed over to the specialist glass manufactures.
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